What’s The Most Important Word In Marketing

What’s the most important word in marketing?

Free?

Why?

Truth?

Honesty?

Integrity?

At first glance, it seems like a simple question. But the more you think about it, the more complex it gets. One could probably argue any number of answers based on his beliefs, values or type of business.

But is there really one word that’s more important than all the others?
One word without which your marketing efforts will be successful?

I recently surveyed dozens of marketing professionals, authors, consultants and small business owners on my blog. The results included a wide range of words; from the emotionally charged to the pragmatic; from the right brain to the left brain and from the customer focused to the company focus. But all of the suggested “most important words in marketing” fell into one of two categories: Traditional Marketing or Modern Marketing.

Traditional Marketing: The Old School
Traditional Marketing used to be all about advertising. It was expensive, short lived, and had little to do with the Internet or word of mouth. Also, it aimed its messages at passive audiences. Leading expert and best selling author Seth Godin calls this “Interruption Marketing,” in which the marketer talks directly to as many consumers as possible.

Now, although this traditional style of marketing has lost some of its prowess to the fierce competition of the web, it’s still a powerful medium through which companies can reach their customers. Let’s see which words the experts chose from this category.

NOTE: before you read the survey results below, take a minute to answer the question for yourself: What do you think is the most important word in marketing? Once you’ve made your decision, read on and see how your answer compares.

NEW
“NEW is probably the strongest word in marketing,” explains Ronnie Horowitz from The TRIZ Journal. “People are attracted to new products like a magnet. Introducing new products on a constant basis is the best way to get attention and invaluable free publicity for your business.”

WHY
Michael “The Success Doctor” Fortin believes the most important word in marketing is WHY. “It is much better to communicate why you are original, special or unique; why you are better, different or superior than competitors – not just the fact that you are. Imply your superiority by specifying as much as possible.”

CUSTOMER
Sivaraman Swaminathan from Customer World says we shouldn’t overlook the obvious word, CUSTOMER. “I think marketing has evolved because the focus is on the customer. The soul of marketing is the customer. Period. In marketing, you will fail even if you have greatest passion for the wrong target audience; you will fail if you don’t know whom you should respect, and you will fail if you don’t know which customer to trust.”

YOU
Similarly, Robert Middleton from Action Plan Marketing said, “The most important word in marketing is YOU. That is, marketing needs to convey very clearly what’s in it for the client or customer.”

FREE
FREE was also touted by several experts as the most important word. Edward “Skip” Masland, owner of Web Solvers says “FREE was, is and will always be the most powerful word in marketing. It attracts eyeballs. It gets results and responses quickly. And marketers may not profit today – or tomorrow – but if they can generate a groundswell of interest from something free, they know they will profit sooner or later.”

On the other hand, Bob Serling from Idea Quotient wrote an article claiming that FREE was the most dangerous word in marketing. “I’ve been advising businesses for nearly 20 years that a business model driven by attracting prospects through giving something away for free is almost always a model for failure. And it doesn’t matter whether you use this model online or offline – it will nearly always fail.”

LISTENING
Next, Karen from Dezign Matters explained that the most important word in marketing was something you DON’T say. “I think the word is LISTENING. A little time leaning back and listening quietly can save time, money and leave the client and customer feeling that someone truly heard what they were trying to say.”

BECAUSE
Michael Daehn, author of Marketing Ingenious explained, “I read a case study about cutting in lines at a copy machines. The hypothesis was that the word ‘please’ would get the best response. But the results proved that the word ‘because’ received a much better response given that the word offered a reason to let someone cut in line. Therefore, we as marketers need to give customers a reason to buy.”

RESULTS
Lastly, Michael Cage from Small Business Marketing Systems said the most important word in marketing was RESULTS. “Small businesses are often suckered into fluffy, fancy marketing concepts that sound great but produce absolutely nothing in the real world. If the business owner or marketing department can’t tie what they do to results, likewise, they need to step back and get it right before passing go.”

Modern Marketing: The New School
20 years ago, nobody knew what the words “blog,” “RSS feed,” “personal branding,” “viral marketing” or “google” meant. But now – at the risk of sounding clich

The Three Primary Powers Of Network Marketing

Network Marketing, ‘MLM’, and Multi Level Marketing are all terms
that refer to the same type of business model. This industry has
had more than it’s share of scumbag crooks and con artists that
have used and abused the concept. However, if you do your
homework and get involved with a legitimate network marketing
organization, this business model has exceptional income
potential.

Network Marketing can produce outstanding results if you know a
few simple concepts, the understanding of which is critical to
your success.

Network Marketing, MLM, and Multilevel Marketing are unlike
franchises or conventional businesses in that they take advantage
of all three of the important, yet misunderstood principles of:

1) Leverage (of Time and Money)

2) Residual Income

3) Geometric Growth Through Duplication

Unfortunately these principles are not well understood by many of
the people that undertake network marketing. And that’s just one
of many reasons why so many fail at network marketing. There are
lots of other reasons, and it would take volumes to cover them
all. But this is one of the more common ones. Because if you
don’t comprehend and believe in these principles, it’s impossible
to help others fully understand and appreciate them.

First, lets look at LEVERAGE:

Every successful person or business takes advantage of leverage.
There are only 24 hours in a day and no matter how talented you
are or how much you get paid per hour, if you don’t take
advantage of leverage you’re limited by the number of hours in a
day. As a side note, I have heard of cases where an occasional
lawyer was billing more than 24 hours per day…but, I guess
that’s another story. By learning to leverage your time, you can
also benefit from a percentage of other people’s efforts, and
dramatically increase your income while creating more free time
for yourself.

The unique and wonderful thing about the Network Marketing
business model is that everyone has the same opportunity to
become the ‘owner’ of his or her own business – with a fraction
of the investment of time and money of a franchise or traditional
business.

In network marketing the people at the top definitely have a
vested interest in helping others on their team succeed.

Would you rather receive 100% of one person’s efforts, or 5% of
the efforts of 100 people?

Obviously 100% of one is always only ONE. But 5% of 100 is FIVE.

Not only will the total result with leverage almost always be
amplified, but your income is not dependent on only one person.
If your income is produced by the activities of many, it is much
more dependable. Even if something unexpected or negative happens
to one or more of those people, it only has a minor effect on the
TOTAL production.

It’s great to get paid while you’re sleeping or away on vacation.
That’s one of the many advantages of leveraging your time.

Now, lets consider RESIDUAL INCOME:

When someone mentions residual income many people automatically
think of actors or musicians.

Residual income is recurring income that you continue to receive
long after the work you’ve done to produce it has ended. There
are lots of ways to produce residual income. However, many
people don’t understand it, and still others have never thought
about or been exposed to it.

A very simple example of residual income is interest earned on
money in the bank or investments. You continue to receive this
income without having to invest any more time to produce it.

Suppose you had the choice of doing a job and earning $1,000
once, or getting paid $50/month for the rest of your life…which
would you choose? If you chose the $50/month you obviously “get”
the concept of residual income.

Clearly, $50/month will surpass a single payment of $1,000
relatively quickly. And if it lasts for a few years, or better
yet – the rest of your life – it will really be a blessing.

Residual income is certainly not about “getting rich quickly”,
even though with the right opportunity it’s possible to produce a
substantial residual income stream in a relatively short time.

Most people who fail at network marketing either choose the wrong
network organization or just give up too soon and quit because
they expect overnight results. It is important to recognize that
the real beauty of residual income is on the back end, not the
front, and that once you build it you have the financial security
and time flexibility to do just about anything you desire for the
rest of your life!

Last, but not least, lets address GEOMETRIC GROWTH (DUPLICATION):

The classic illustration of geometric growth is the frequently
used penny-a-day example.If you save one penny on the first day,
and double it every successive day, (day two you have 2 pennies
and day three you have 4 pennies, and so on) how much will you
have at the end of 30 days?

The answer, to the astonishment of many, is $5,368,708! Amazing,
but true.

That’s a simple and dramatic illustration of how networking can
work. If I can teach you, I’ve doubled myself. If we each teach
someone else, we’ve doubled again. As this duplication or
geometric growth process goes on and on, it can produce some
amazing results in a relatively short period of time, just like
the penny example above.

So there you have it, understand and apply these three principles

1) Leverage (of Time and Money)

2) Residual Income

3) Geometric Growth Through Duplication

and, given sufficient time and effort, you should enjoy a
successful and financially rewarding network marketing
experience.

—————————————————————-
This article is freely available for reprint provided that the
resource box at the end of the article is left intact and the
article is published complete and unaltered. If you are using
this article on a website or e-book, please make sure that the
link in the resource box is live or clickable.
—————————————————————-

Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.

Visit his website at
Legitimate Home Based Business
for more details.

Build Credit – Build Credit Score Tips to Improve

When it comes to building credit, build is the word of focus. In my mind, there are two types of credit scores, each with its own separate techniques for improving your credit. No matter where you may fall, I hope you take something from this article.

Everyone knows it takes credit to build credit. This can be very frustrating for those with no credit because it severely limits the available techniques you can undertake to build credit. For those that are just starting out, there are several available options. The easiest way to start your own credit is to piggy back from someone else’s good credit. This can be as easy as being added to a credit card as an authorized or joint user, or by getting someone you know to cosign a loan for you. If these options are not possible, the next best solution is to apply for a secure credit card. These credit cards allow you to put a deposit down which is usually the limit you are allowed to spend. This takes any risk away from the lender and can help just as much as having a traditional credit card. In addition, most secure credit card companies will let you switch to a traditional credit card after a year or so if you make your payments on time. Above all, make sure you choose a company that reports to all three major credit companies and watch for fine print.

Some people already have credit but want to know what they need to do to improve their credit score. To these people I ask how much of your available credit do you actually use? To maintain the best score possible, you need to show these credit companies you are sitting comfortable. Try to keep under 30% of the credit you have at your disposal. Also make sure your credit comes from several various sources. This will show you are not only stable but established.

Checking your credit report is a very good idea, and depending on what site you use, it can be free. This is important not only for satisfying your curiosity, but also for guarding against identity theft. Before you go to get that new house, car, or job, make sure to request a free copy of your credit report. The last thing you need is false information making a bad first impression.

Take a look at our website freecreditreport.ws for more information on
Credit Repair, obtaining a
Credit Report, or your
Credit Score.

A Reality Check Is Necessary Before Starting A Home Business

I have helped thousands of people start up their own home
based businesses using the Internet. Over time, I have come to
recognize two of the most important factors for identifying
people that should NOT start a home based business.

If a prospective entrepreneur says something like…

“I’m broke and need to make some money…fast!”

or,

“I want to start a home business, but I don’t want to spend
anything on it until after I start earning some money.”

…it is certain that they have not “gotten real” and should not
attempt to start a home business under either of those
conditions. I refer to them as the “death sentences” for
starting a home based business.

Almost equally important is the need to have realistic economic
expectations when undertaking a home based business. There is no
magic here, folks. A home based business provides many rewards
such as working in the comfort of your own home, avoiding a
stressful commute, being your own boss, setting your own hours,
no dress code, etc., etc., but anyone that is also expecting
“instant riches” is sadly mistaken.

There are a tremendous number of home business and work at home
opportunities offered on the Internet. Many of these are all
hype and try to convince you that you will be making huge amounts
of money in very little time (you know, stuff like…”you will be
making $5,000 per week, and more, in just a few weeks!”). You
should avoid these like the plague…if they were for real
everyone would be doing it.

Study the opportunities carefully and select the home business
opportunity that seems to fit your own particular style or
talents. What is a good choice for one person may be a very poor
fit for someone else. The common thread that applies to everyone
is that you must be “for real” (as indicated above) and the
business opportunity itself must be “for real”.

Kirk Bannerman operates his own successful home based business
and also coaches others seeking to start their own home based
business. For more information visit his website at http://www.home-based-business-team.com
Proven Work At Home Business for more details.

For Ongoing Success, Make Marketing a Habit

Make Marketing a Must, Not a Maybe

When business is booming, it’s easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. Make marketing part of your habit. The most efficient way to do this is to create structure around your marketing efforts. Here are some tips:

1. Make time for marketing: In your calendar, schedule time each week for your marketing and sales activities. It could be an hour every other day, or a chunk of time on one day of the week. Don’t make this time optional – honor this slice of your week as a time devoted to moving your business forward.

2. Marketing is a mindset: You never know when an opportunity to help someone out with your services/products will arise. Always be prepared to speak enthusiastically about what your company does. Once you get used to this way of thinking, it’s easy to communicate your company’s value without being pushy.

3. Develop a marketing system: Do what makes sense to you – you can create a simple spreadsheet, make notes in your planner, or sketch out activities on a large flipchart sheet on the wall. The point is to make an annual profile of your marketing activities including: networking events, trade shows, advertising deadlines, direct mailings, seminars, and so on. Schedule marketing and stick to it!

4. Ask for referrals: Word-of-mouth is the most effective way to get new customers. Ask your current and former clients to pass your name and contact information on to their circle. When finishing a sales cycle with a customer, ask for referral recommendations. If you don’t ask, people may not think to offer.

5. Contact past customers: Make sure you keep in touch with your past customers. These are the people who know your services and who have enjoyed their benefits. Often, a simple call to check in with them will lead to new sales for your company. You can invite them out for coffee if you live nearby.

6. Don’t delay: Don’t wait until you NEED to make a sale. Your mission is not to say, “I’m kinda low on work right now.” or “My sales are down. Wanna buy something?” Build and reinforce your bond with a wide variety of people – customers, leads, referrers, vendors, and so on. Ultimately, people buy from people they trust and like. Often, work comes in simply because you happen to be in the picture at an opportune time. Or, it may be someone has an associate who is looking for a service or product you have to offer – who better to recommend than you?!

ACTION ITEM: This week, carve out time dedicated to your marketing activities. Work on your annual calendar and call clients for referral suggestions. Make a commitment to your marketing and you’ll find your business will grow as a result.

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com/resources/articles.html for more articles and free marketing wisdom. Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com

Visit Wendy’s marketing blog, “Kinetic Ideas” at: http://www.wendy.kinesisinc.com

Real Estate Appraisal – Do It Yourself

For single family homes, there are two basic methods used in real estate appraisal. They are replacement cost analysis, and using comparable sales. A third appraisal method, based on capitalization, is used for income properties, and is covered in another article.

In figuring replacement cost the question is: What would it cost to buy this land and put this house on it? If the land (improved) would cost $40,000, and the house could be built for $150,000, the value indicated would be around $190,000 – if the house is fairly new. If it has used up 10% of its useful life, you can deduct $15,000 for depreciation.

Replacement cost is not really a very useful measurement. It is difficult to say what the land is worth in a city center where none is left for sale, for example, and tough to gauge depreciation. It is used as a secondary method, and for unique homes that can’t be compared easily with others. The primary method of real estate appraisal used for homes is a market analysis using comparable sales.

Real Estate Appraisal 101

To get a good idea of what a home should sell for, you need to compare it to homes that have sold. Find at least three similar homes in the same area that have sold within the last year, preferably within the last six months. This information is available in the county records, or from a real estate agent with access to the MLS (multiple listing service).

Now the confusing part. You start with the selling price of each of your comparables. If your subject home has a second bathroom, and the a comparable doesn’t, you add the value of the bathroom to the sales price of the comparable. If a comparable home has a blacktop driveway, and the subject home doesn’t, you take the value away.

You are rectifying differences, to see what comparable homes would have sold for if they were like yours. So if a comparable sold for $140,000, and a bathroom is worth $15,000 in your area (ask a real estate agent for help with these figures), you ADD $15,000 for the bathroom it doesn’t have. Then you subtract, say $4,000, for the paved driveway it does have. This gives you a comparable sales price of $151,000.

You do this with all differences between the subject home and each comparable. When done, you average the three comparable prices. So if the three comparables have adjusted sales prices of $151,000, 162,000, and 149,000, you add the three figures and divide by three. The indicated value of the home is $154,000.

Of course all appraisal is an inexact science. If you can only find comparables sold over a year ago, you have to estimate appreciation in the area. If one sold with seller financing, you have to decide how this affected the price. For all of it’s flaws, however, for single family homes, this is the most accurate method of real estate appraisal.

Steve Gillman has invested real estate for years. To learn more, and to see a photo of a beautiful house he and his wife bought for $17,500, visit http://www.HousesUnderFiftyThousand.com

Stay – Say – Pay

Would you like to have customers that stay with you and
don’t buy from your competitors?
Customers that say nice things about your business to other
people; pay you on time and
accept the fact that you might be a bit more expensive then
other suppliers?
Of course you do but how do we perform this miracle? It’s
dead easy really; you only have
to consider two factors: be Reliable and be Likeable.

It almost goes without saying that it’s vital to have a
reliable product or service. Most
businesses spend a great deal of time and money ensuring
that their product does what they
say it’ll do and striving for exceptional customer service.

However, if you do this consistently,
don’t expect any “brownie points” and it won’t ensure stay,
say and pay. Providing reliable products and service is
vitally important however after a while customers start to
take it for granted.

I can remember the days when a motor car was difficult to
start on a winters morning. When a
telephone engineer took a week to fix your phone and a
retail store wouldn’t take back an item you’d purchased.
Nowadays, cars start first time, engineers come the same day
and retail stores give you your money back immediately.
We now take this kind of reliability and service for
granted.

To give your business the competitive edge and ensure stay,
say and pay you, your business and your people need to be
likeable. Too many organisations forget that their customers
are humans and the thing about humans is – they don’t always
make decisions logically. Customers are driven by their
emotions and they make decisions about organisations based
on their interaction with the people in the business.
They’ll even forgive your mistakes if they like your
business.

So what do we need to do to ensure the likeability factor?
Run your eye down the following list and see how many you
can tick off:

* We always have a genuine smile for every customer.
* We are warm and friendly to all customers.
* We listen carefully and make it obvious that we’re
listening.
* We use the customer’s name and our name appropriately.
* We give the impression that we care and are interested in
the customer.
* We empathise with problems and complaints and respond
quickly.
* We occasionally do something to pleasantly surprise the
customer.
* We always keep our promises.
* We give the impression that we’re fun to deal with.
* We treat the customer the way they want to be treated, not
the way we want to be treated.

(The * We means everyone in the business be they sales
people, delivery drivers, accountants, engineers, managers
or directors.)

How well did you do? If you’ve got lots of ticks then you
probably have lots of customers
who like you. Just a word to the managers and employers
amongst you; run your eyes down the list again and replace
the word customer with the words employee or staff
colleague.

How many ticks did you get this time? Lots of ticks mean
your staff like you and it probably follows that your
customers do as well.

Have you noticed how being likeable cost so little? A lot
less than advertising or other
promotional activity required to replace lost customers.

Working a little bit harder on the emotional connection with
your customers will increase your likeability factor and
ensure they – stay, say and pay.

Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of “How to get More Sales
without Selling” This book is packed with practical things
that you can do to – get customers to come to you.

Click here now:
http://www.howtogetmoresales.com
http://www.alanfairweather.com

33 Reasons To Do A News Release

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.

Here is a quick list of 33 possible reasons for you to write and distribute a news release.

* New Products

* Business Start-Up

* Partnership

* Strategic Alliances

* New Or Innovative Business Strategy

* Restructuring The Company

* Going Public/Going Private

* Company Comeback From Adversity

* New Employees

* Important Executive Retiring/Resigning

* Executives Comment On Business/Economic Trends

* Employee Promotions

* New Branch Offices

* New Divisions Established

* Headquarters Relocating

* Research Results Announcement

* Major Anniversary

* Major New Client Acquisition

* Company Revenue, Sales or Profit Growth

* Company Name Change

* Winning Major Awards Or Receiving National Recognition

* Company Presenting An Award

* Receiving Important Accreditation or Certification

* Holding Free Seminar or Workshop

* Employee Appointed To Civic/Government/Professional Board

* Availability Of Guest Articles Or White Papers

* Issuing A Position Statement On Topical Subject

* Free Consumer Information Available

* Company Speakers Bureau

* Company Philanthropic Support

* Major Company Milestone

* New Board of Directors

* New Website

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.

The Wholesale And Closeout Business Might Be The Perfect Match For Small Budget Entrepreneurs

The appeal of starting a business is universal. While there are many reasons for desiring to launch a business, there are definitely needs that are universally fulfilled by starting one.

As you have read many times, and as you might well know, starting a business can help you manage your time, supply you with a supplemental or full time income, and help you improve your quality of life.

But the reason most businesses stay in the drawing board, or in our imagination, is because of the financial resources that they require.

Most businesses need a capitalization of upwards of a $100,000 just to open their doors. That sum does not include variable expenses such as advertising, employee salaries, and insurance.

So what can entrepreneurial minded individuals do when they are faced with small budgets?

Speaking from my own experience, one of the easiest businesses to get into, which requires minimal spending, is the wholesale and closeout business.

I have been running my own wholesale and closeout business, www.closeoutexplosion.com, for the past 3 years, and I can tell you that besides the fact that its potentially lucrative, it also doesn’t require a large budget.

There are many scenarios where you can enter the wholesale and closeout business without having to buy merchandise up front.

By using this strategy you would locate wholesale and closeout merchandise, advertise it, and when you find a buyer, you would then buy and sell the merchandise.

You can also become a closeout broker and simply match buyers with sellers and receive a commission from the seller of the wholesale or closeout merchandise.

The level of success you will attain in the wholesale and closeout business is not based on your budget, but on your willingness to pursue and stay on top of deals.

Especially with global trade booming, there are opportunities for wholesale and closeout businesses to bring in five revenue figures with nothing more than a well equipped home office.

Donny Lowy is the CEO of http://www.closeoutexplosion.com, an online wholesale and closeout business, and http://www.wholesalecloseoutforum.com, an educational resource for the wholesale and closeout business.

Shy Five Networking Questions To Expand Comfort Zone

Networking is by far the best vehicle for building businesses, careers, and your circle of influence. It is through networking that we find advice on personal and business challenges, learn of job opportunities, and develop new business. Yet to many, the social aspects of networking events are far outside their comfort zone. Whether it be shyness, introversion, or a lack of confidence in what to say, many at a networking event will gravitate to people they know and loss the opportunity to meet new people.If you are among these people, it is probably safe to say that your shyness or introversion has helped you build tremendous listening skills. This listening strength is a great weapon for you during networking events. The main problem you are probably having is that you are so focused on your discomfort with talking to strangers that you forget how great it is to be in a conversation with you.

That’s right! Great listeners are fun to converse with because they allow the other person to do the talking. People love to talk about themselves.

With the other person talking, they are typically revealing things about themselves and getting you to the point where you are no longer strangers and your comfort level with them is the same as your comfort level with your best friends.

How do you get them talking to you when your comfort zone stifles your vocal cords?

The best way is to expand your comfort zone just long enough to deliver short, open-ended question.

An open-ended question, one that cannot be answered with a number of the words “yes” and “no”.

They force the other to talk while you listen. Here are some examples:

= What kind of work do you do?

= How did you get into that field?

= What do you like most about it?

= What do you find most challenging?

= If you had a magic wand, what one thing at work or home would you change?

These questions will get you in a conversation where you will be able to do what you do best – listen. As they open up they are very likely to touch on something that you like to talk about. When that happens, talking will be easier for you. Until this happens, a gentle nod or “oh”, will make you a great conversationalist in their eyes and they will want to be around you.

Eventually the conversation will get back to you, but do not dwell on that. By the time it happens your comfort level will have risen to the point you will be okay with it.

This article cannot end until the issue of stretching your comfort zone for that initial question is even realistic. It is not easy to stretch one’s self outside of the comfort zone. In fact, it is extremely difficult. The problem is that when we think of stepping out, we are opening ourselves to potentially endless stress. However we can all step out for short periods of time. Think of a burning building. We would not think of casually walking around in a burning building – even if we had full firefighting gear. The most experienced firefighter struggles with that fear each time they must fight a fire internal to a home or office.

Yet they do it.

Why?

Because they know they can muster the adrenalin to do it. Now consider yourself. What if it were house and the Fire Department had not arrived? Would you be able to go into the inferno for a leisure stroll? Of course not – you would not even try. Now, what if a loved one was still inside? I venture to say you would not even think about your comfort zone, you would run inside. When you are at a networking event you CAN expand your comfort zone for very brief periods of time if your focus is on the briefness of the expansion and the rewards from venturing beyond its confines.

Are you frustrated by your networking experiences? MaxImpact’s Catapult program is a powerful coaching program that will expand your horizons and connect you to your dreams. When you reach the point that you are willing to invest in your dreams, contact MaxImpact at 248-802-6138 or via email to info@getmaximpact.com. Remember, success is available to anyone – they just need to know how to tap into their potential.

Rick Weaver is an accomplished business executive with a wealth of experience in retail, market analysis, supply chain enhancement, project management, team building, and process improvement. Building on a strong retail background, Rick moved to full supply-chain involvement, working with hundreds of companies to improve sales, processes, and bottom-line results.

As Rick’s interaction in varied industries expanded, he became troubled as he increasingly noticed that people and companies had untapped or unfocused talent.

Coupled with Rick’s passion for training and development, popular style of interactive workshops and seminars, and strong desire for continuous improvement, he founded Max Impact Corporation to be singularly focused on helping individuals and organizations achieve high performance.

Rick is a popular speaker at seminars, workshops, and conferences. He has spoken in 43 states, including Alaska and Hawaii, and in Canada and Puerto Rico. He is available to speak at groups of all sizes.

Contact Rick at 248-802-6138 or rick@getmaximpact.com.