How to Make Profits With a Commission Mailing Business

There are many mailorder publications that will list your nameunder this directory… “Commission Circulars Wanted”…

List your name under this classification and dealers will mailbundles of circulars to you with a blank space at the bottom ofthe ad in which you stamp your name. You mail these out and theads “appear” to be your own. You receive money for whatever isadvertised on the circular. You keep 50% and the dealer whosent you the circulars will fill the order for you for the otherhalf.

Never mail out a single circular by itself. Mail as many of thedifferent circulars as you can, in the same envelope. Stuff yourenvelopes full. The more you mail to one customer, the morelikely you’ll make a sale and the less will be the per unitmailing cost. Mail order enthusiasts do read these circulars!

Next, run ads in different magazines saying that you mailcirculars for others. Charge whatever you determine is fair. Use the standard rate charged by others in the business. Youcan get this information easily by checking several dealersoffering this service in the various mailorder publications andadsheets. Then determine a fair charge based on the variationsof your services from the normal operations.

Always mention in your ads that “WE MAIL COMMISSION CIRCULARSFREE!” Whichever part of the ad the reader responds to, you canmake money. It is possible to run this business into a fulltime job and make good money well worth the effort you put intoit.

The best plan to follow is to keep growing. Run an ad everychance you get. Take on new commission circulars, test them,keep the ones that pull, omit the ones that do not pull. Beforeyou realize it, you will graduate from a part-time mailer to afull time money-maker!

Nine Steps That Put You in the Commission Mailing Business:

1. Order a good rubber stamp with your name and address on it.

2. Send for some free imprints (Commission Circulars). You pay only the postage for these. They are available from prime source mailorder firms.

3. Buy a supply of envelopes and stamps.

4. Address the envelopes to the names wanting big mail.

5. When you receive your circulars, stamp your name and address in the blank space on the commission side of the imprint.

6. Put one of each type of circular in each envelope, filling to the maximum weight for each level of postage rate.

7. Mail them.

8. When you receive orders, take out your commission.

9. Forward everything else to the source. (The firm or individual) who sent you the circulars… and you are in business!

If you are serious about commission mailing, you will take thetime to look over each offer in the Big Mails you receive. Mosteverything one needs to follow the nine steps above is offeredin the various Big Mail Packets, most of it free.

There is money in mailing, but it is not as some advertise it You won’t make $50,000 a year by working one hour a week fromyour kitchen table. NO! It doesn’t work that way.

If you will follow instructions, be happy with from $100 to $400a week, spending a few hours every night, five nights a week,then you too can make money in mailing the various offersavailable to you.

The nine steps listed above give you everything you need to getstarted. It is now up to you. You invest only what you wish,you grow as big as you want. Just one note of advice… Whenyou send your commission circulars, send more than one of akind… You will pay the same postage to mail one as you will tomail several. The more you mail at one time, the better theodds of receiving orders. It’s also a good policy to never getyour circulars and your name lists to mail to from the samedealer.

Yes! Using these nine steps can put you in the commissionmailing business!

Making Money With Your Own Adsheet!

When you are in a position to publish your own adsheet you willbe able to expand your basic commission mailing business foradditional profits.

Adsheets are usually started by the publisher cutting ads fromother magazines and making paste-ups with these “Freebies”. Thepublisher then mails his adsheets to these various dealers andasks them to re-run their ads with him at $$ per column inch. This is a risky beginning because many dealers are not in aposition to buy, or do not want to purchase additional ad spacefor one reason or another.

There are a number of publishers who have a method for startingadsheets that is almost 100% risk free. They send you partialpage, or full page ads, that pay from 50% to 100% commission andyou may run these ads over our name in your first edition ofyour adsheet. As paid ads come in, you simply replace thesefree ads with the paid ads.

Until you get paid ads for your publication, you have a chanceto make money whether you have paid advertisers or not. Moreover some companies will give you substantial discounts ontheir various mailorder programs if you run their 3×6 ad in thefirst edition. Thus you can make money off of their ads and youget professionally designed mailorder programs at very littlecost.

Also, there are a number of mailorder companies that have fullline printing plants and they will print your adsheet for you atvery competitive prices, in the event you don’t have your ownprinter.

As you dig deeper and deeper into the world of mailorder, youwill be able to locate and contact many firms and individualswho will offer many and varied programs and services.

How to Get Your Circulars Mailed Free!

There is another way to get your circulars mailed free. As soonas you can afford it, become a supplier of commission circulars.The easiest way to do this is to take “all-profit” offers andhave circulars printed on two sides. On one side have your ownname and address printed. On the other side leave space for arubber stamp imprint.

Offer these circulars to circular mailers on a commission basis.They keep a commission from 50% to 100% on the one side, andyou make your profit on the other. Use the same method for anyoffers that you develop for yourself.

You can reach these mailers by advertising in, or subscribing toseveral mailorder trade magazines and adsheets. Another way tolocate mailers for your literature is to notice the ads bymailers; usually at the bottom of their ads they state”Commission Circulars Mailed Free”, which means they get oneside and you get the other, as above.

If you really want to get rolling using this method, take two”all Profit” offers, one on each side, and give the mailer 100%on one side. You still make yours on the other offer.

Also, if you are interested in obtaining additional commissioncirculars for yourself, include “Commission Circulars MailedFree”, in your own ads.

Still another way to get your literature mailed free is toinclude this little note in all your advertising… at the endof the copy… “Stamp appreciated”. It only costs you twowords, but it could save you a great deal in postage. If youare advertising in trade publications or adsheets use “SASE”which means “Self-Addressed, Stamped Envelope”. The savingsfrom envelopes, addressing labor and postage can add up fast. Many small dealers use this method exclusively, even in thelarge circulation magazines. They have been using it for yearsand it still works!

How to Make $100 mailing 100 EnvelopesBy Using the Exchange Mailing Plan!

Regarding this plan they have been telling you to have 5,000 3x6commission circulars printed, the circulars offering $1.00 itemsand paying 50% commission on every order received. Then mail100 each to 50 “Exchange Mailers” in 50 envelopes marked X-100SY(which means Exchange 100-Send yours). When you receive 100circulars from each of the exchange mailers, mail out one eachin 50 envelopes. This way 100 envelopes mails your 5,000circulars. If you have a good circular offering a popularseller, and the exchange mailers you sent yours to, are honestand dependable, you should receive at least a 2% return. Thenthey state that this plan will bring $50 profit.

This is the complete plan and they say it works. That it isworking every day for many mailers and that it will work for you!

I have no doubt that it works; however the $50 profit theymention is Gross Profit before any expenses. Figure it up. Bythe time you purchase the printing, the envelopes and thestamps, your expenses will leave you little if any Net Profit.

Of course, if the exchange mailers send you top pullingcirculars for their “fast selling products” and you receive 50%or more commission on orders from these, you can make asubstantial Net Profit, perhaps enough to pay for your time andeffort.

If you are serious about making money at home, commissionmailing is one way to do it, but you must have circulars thatoffer top selling items. In this day and age of inflation andhigh postage costs it is difficult to make a buck by mailingcirculars selling only $1.00 products. You should have a veryminimum selling price of from $5.00 to $8.00 in order to pay youa reasonable amount!

For just the postage and handling, many mail order firms willsend you commission circulars and the names of other mail orderdealers who will send you all the names you want, FREE! Thereare other dealers who are happy to send you their circularswithout the cost in order to defray their mailing expenses. Allyou have to do is write and request their circulars or place asmall display ad in various mailorder advertisers and ad sheetsindicating that you mail good commission circulars free!

You can get the names of a number of printers in the mailorderbusiness who print commission circulars for a very reasonablefee. I would suggest that you order 6,000 3×6 circulars ratherthan 5,000 as suggested on the prior page for the simple reasonmost printers like to keep their printing formats and priceschedules in round figures and 6,000 3×6′s (approximately 2-3/4x 5-1/2, not actually 3×6) will fit on 1,000 sheets of thestandard size 8-1/2×11 paper.

If you handle your commission programs on a conservative basisuntil you have tested and proven the value of each program, youcan very well make $100+ by mailing 200 envelopes with anexchange mailing plan!

Postage Saving Tips

As with all your mailorder programs, just like any otherbusiness, you must operate efficiently and save dollars wheneverand wherever possible. In your commission mailing programs itis especially important to get the most use out of every dollaryou spend on postage and mailing costs. Errors and lack ofplanning when preparing mailing programs costs untold millions. Incorrect scales and mistaken rate calculations account for manymore millions. The use of machines for folding and inserting,etc., can save substantially when your mailings get large enoughto warrant their use.

Most letters mailed at one ounce rates weigh much less than oneounce. Save money by stuffing your mailings with othercirculars and inserts unless your mailing involves a specialoffer that is best promoted separately. Most people do notrealize that a #10 envelope plus five standard 8-1/2×11 sheetswill go at the ounce rate. It also is a saving idea to print onboth sides of your documents.

With a small battery operated mail opener that costs less than$20, you can open most envelopes quickly and easily withoutdamage to the inserts.

To maintain your mailing list on a current basis it will pay tospecify “Forwarding and Return Postage Guaranteed”, and “AddressCorrection requested”.

See your postmaster for third class bulk rate information. It’s a simple procedure to get set up forBulk mailing. After an initial charge you can renew for anannual fee. You will get back the cost of the fees just in thefirst few hundred mailings, and ride at the bulk rate for therest of the year. However, it can take from a week to two weeksfor delivery. Paste on color stickers are used to indicate thedestination, making it easy to sort and bundle by zip areas, etc.

Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

Copyright 2004 by DeAnna Spencer

This article may be distributed freely on the Internet as long as the resource box remains intact.
Resource box:
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
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10 Ways New Managers Become Great Leaders

“It is a terrible thing to look over your shoulder when you are trying to lead and find no one there.” – Franklin D. Roosevelt

Persons accepting promotion from individual contributor to leader often do not realize the extent of the change. All too often they assume that they will be doing basically the work as before except that they will now be ‘in charge’. In reality, a major change in responsibility is occurring. The new leader requires a different set of skills, attitude and behaviors. When we asked seasoned leaders what they wished they knew then that they know now, this is what they said:

1. Research your new job. Find out all you can about: the company (if it is one you have not previously worked for); the department you’ll be working in; your new job responsibilities; the history of the position; your predecessor and his or her approach to the job; and your new subordinates – if you don’t already know them. Also learn the purpose of your department, team or unit – what work is being done, what is the current state of play; your boss and your boss’s boss expectations and if you have customers, what their expectations are.

2. Start planning in advance. Form at least a tentative plan – it will be harder to plan once you are in position. Think about what you want to achieve and how you would like to develop yourself to match the demands of the job. Reflect on your strengths and weaknesses – how can you deploy your positive qualities and experiences to advantage and compensate for your limitations. Above all, don’t depart too dramatically and quickly from established practice.

3. Get to know your team. Meet with your team first together and then individually. Don’t skimp on time – these first meetings set the stage for building a productive relationship. Listen carefully, eliciting information about the work and about them as individuals. Consider leaving the team with a question to reflect on: “What should I do or not do to help you perform your job effectively?”

4. Focus on important relationships. Introduce yourself to customers (internal and external); suppliers, and the people who make up the professional network surrounding your job. Get to know your boss immediately. Find out such things as: the frequency of status reports (daily vs. weekly vs. monthly); the amount of information (just give me a quick update vs. a 5 page report); and the desired mode of communication (email, voice mail, face-to-face).

5. Identify likely standards of performance. Observe, listen and note what is acceptable and what is not in your new environment. Within a few weeks you should have some ideas of what your staff expects of you. Identify the criteria by which your boss, your peers, and your customers will judge you. Be honest with yourself – can you meet those standards? If not, what do you need to do? Consider who could help you and what the price might be.

6. Power up your people engine. Make a point of noticing and showing appreciation when someone puts in extra time and effort. If you are aware that another team member wanted or expected to get your job, acknowledge the fact. Express the hope that you can work together on a friendly basis and say that you look forward to his or help.

7. Don’t be the lone ranger. Lead by involving team members. Listen to what they are telling you, especially if the team has been working together for a long time. They probably have a better sense, then you as the new manager, of what is going on, what needs to be done, and where the sand traps are.

8. Set an example. Demonstrate strong personal commitment to achieving your department’s or unit’s or team’s goals. Build warm, friendly relationships rather than remain aloof. However, there is a fine line between being friendly and being a pal. When you put on the manager’s hat, your role changes. You want respect first and then hopefully being liked.

9. Take stock regularly. Take time to reflect on your progress at the end of your first week, your first month, and your first quarter. Identify issues that require immediate attention, and ways to deal with them, before they grow into big headaches. The pattern of behavior you set in your first three months will be extremely hard to change later. As a new leader, your primary task is to listen and learn.

10. Discover the leader in you. You can’t make sense of your role as a leader unless you know yourself first. Look to others for guidance but be true to who you are. “Leadership is a matter of how to be not how to do it. In the end, it is the quality and character of the leader that determines performance and results”, according to Frances Hellelbein of the Peter Drucker Institute.

Make sure you become a super not blooper leader.

Marcia Zidle, the ‘people smarts’ coach, works with business leaders to quickly solve their people management headaches so they can concentrate on their #1 job

Network Marketing Training- An MLM Success WildFire Starts with a Single Spark

You don’t have to have a lot of people to start succeeding in your Network Marketing business.

YOU just have to be totally, radically, absolutely SPARKED UP! This is simply catching FIRE from a conversation with a prospect and spreading the SuccessFire to others! A downline onFIRE will need half the numbers of a regular downline to create massive Success. And a prospect OnFIRE will be what you are dreaming of and praying for!

But YOU must be Burning with Success first and foremost.

YOU must be willing to spread the message of your Network Marketing products and company with some transferable HEAT to it, as well as Energy. Burn, Radiation, and Excitement.

It’s called SUCCESS RADIATION. Like a Heater in the winter time, you radiate Success in your words, actions, presence, thoughts, and expectations, and the prospect FEELS it.

Do you Radiate Success when you talk to people about your business and MLM?

What are they FEELING coming from you? Are you OnFIRE with radical expectancy or redundant mediocrity?

That is what people are going to be drawn towards. The HEAT. The BURN. The FIRE. The FLAME of Success that burns within that will not be denied, nor extinguished.


Look for ONE person that you can ignite, and wants to do something with their life, and pour the Success Kerosene of HOPE and POSSIBILITY on their Dreams and set them onFIRE!And then look for another, then another to ignite their hearts!

That is The Secret to Network Marketing, as it is all about creating a WildFire of Success in your group, with people who want their life to burn with Success, not mediocrity. Then SPREAD THE FIRE!

Let people watch You Burn.

People will come for miles around to watch you burn with excitement and PASSION. Pour some “Success Kerosene” of hope and possibilities on them as well, and light them UP!

All it takes is one MLM “spark” to set your business onFIRE, and it can come in many forms:

A Conversation.

A telephone call.

A chance meeting.

A question asked at the right time.

A referral from someone.

An email.

An Introduction.

A new friend.

An old friend.

Talking to someone at the bank.

Sitting next to someone in an athletic game.

Meeting someone at a party.

Someone asks you a question or seeks your help.

Your MLM Success Radar need to be turned on with a SCORCHING Focus!

Keep your ” MLM Success RADAR” on and in fine tuned condition! You need to be totally “on” and BURNING when a right circumstance shows up to talk to someone.


When you meet people, either IGNITE them or MELT them. Either way, set them OnFIRE with your Flame of Success that burns within and sparks their heart with the Hope of a better life and future.

Prospect constantly and BE AWARE of who is around you, and what they are talking about.

Be aware of Networking Opportunities when the show up. Who is around you? Who is being listened to? Who is driving the conversation with the rest of the surrounding people?

Be aware of who is NEW, who just showed up, and who you need to meet. Simply ask for their name, and introduce yourself, and talk about THEM and their life, not yours. Ask questions that will ignite their interest in talking to you further.

Be aware of who you MEET by chance as it is no accident they are there.

Be AWARE of your SURROUNDINGS and WHO is available to talk. They could be the one who will EXPLODE your business with SUCCESS! Open your EYES, EARS, SENSES, and HEART!


For you want to be aware when these things happen and you want to be ready to engage people when the timing is right, as they are part of your natural environment at that moment.

These all could lead to someone that could IGNITE your business and IGNITE the future RED HOT for you both!

And you know the best part?

They are WAITING on you to find them!

Spark On and let your FIRE burn in other’s hearts in Network Marketing!


Doug Firebaugh

PassionFire Intl

© 2005 PFI / all rights reserved

Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. Over a million people a month
read his training ezine. He spent the last 7 years traveling the world speaking and training on Success.
He lives in Birmingham Michigan, and you can receive a
FREE subscription to his training ezine- The MLM
Success HEAT- at: and

What’s The Deal With Discussion Lists for Writers (Part Two)

What Are the Advantages and/or Drawbacks of Subscribing to Discussion Lists?

“I learn a lot about publishing houses, editors, etc., and we’re like one big happy family,” says Dotti Enderle, who belongs to several lists – the biggest being the Children’s Writers List.

“Unfortunately, because we do spend a lot of time with banter, it takes away from my writing time. But I couldn’t live without this list. If anyone has any type of publishing question, someone there can answer it. The members are quick to share notes from conferences. We cheer when someone gets published, and we console when someone gets that really tough rejection. If I could only be on one email list, there’s no doubt which one I’d choose.”

“Anyway, I’m no longer a debut author but I refuse to give up my list,” Coen says. “It’s been the best thing to happen to me fiction career-wise besides being published. And to top it all off, these women are the most supportive people I have ever been around, and that’s not easy to say among fellow writers. Other lists that I have belonged to you had a lot of back-stabbing, jealousy-type issues, but not here. On some of my lowest days, my Tobeez buddies have really picked me up. I’ve made some of the best friends through this group of remarkable women.”

“What I’ve found to be rather curious in reality is that there is a surprisng number of list subscribers who deeply resent promotional posts by other subscribers, some to the point of calling them spam,” Tibbetts says. “As a result lots of posts are generated arguing and complaining about the propriety of promotional posts. In the end, what’s more aggravating, deleting one promo post that doesn’t interest you or eight to ten posts bickering over it? Seems like a no brainer to me. I don’t understand why someone would subscribe to a list and then complain about promo content related to the subject matter. In my mind, part of the purpose of subscribing is to learn what’s new and what others are doing online–a means of sharing. If that involves promo posts, then so be it. Perhaps it’s incumbent on the list moderators to clarify for their subscribers whether promo posts are acceptable. Obviously everyone agrees that a promo post about a new weight loss program on a publish list is inappropriate. But as for promo posts related to the list topic, there’s currently a good deal of ambiguity, even controversy.”

“I primarily write nonfiction and historical fiction for young adults and only occasionally write mysteries, but I’ve been a member of The Short Mystery Fiction Society email list for nearly two years,” says Tabatha Yeatts, who is a published author. “Not only do I enjoy hearing about great new mysteries, I feel the tips I receive from the list help my writing, as well as giving me ideas. I particularly like this list because it has a warm, supportive feel and is generally able to stay on-topic without seeming like it’s “all business.” My experience with other writing lists has shown me that I have trouble with a large amount of messages, that ones that are continually off-topic — although they may be interesting — are not what I’m looking for, and that jealousy can ruin a list. The Wordweave Creative Writing Workshops are also very supportive and helpful.”

“I have had varied experiences on lists. Some are great, vibrant communities with committed people who do lots of great work and have tons of good advice,” says Gwendolynn Gawlick, who provides Publicity Services. “When I join a list I look for people who will be able to contribute to my knowledge as well as look for help that I can provide. I’ve been on one or two lists that I unsubscribed because the other list members would continually ask inane questions without doing any of the work or research themselves. Then, they would flame each other and spend a week complaining about some imagined slight. That’s a waste of time for EVERYONE. I’ve been able to connect with some great people on lists, and, as an aside, HIGHLY recommend getting the digest version wherever possible! :)

“I have joined a few lists to exchange experience and learn from others,” says Teresa Cottam, a writer from the UK. “One of the problems for me is people taking umbrage at what you write without understanding what you mean (I’m from the UK so maybe this is a cultural thing). But I think it can be offputting when someone starts accusing you of all sorts of things you didn’t say in a very hectic tone. I can hold my own in arguments, but some of my female friends have avoided Internet discussions because they don’t like e-mail aggression.”

“Another problem is that you often get hundreds of e-mails about subjects that you don’t have any interest in,” Cottam says. “But I still have to sift and delete and then I worry I’m missing something so I end up reading a bit… it’s a real waste of time. I also have to adapt myself to the lists, because a lot of them are US-based and circumstances etc are very different in the UK/Europe. Sometimes you feel a little isolated, because although you are on the Internet and it is supposed to be a worldwide experience, we are expected to adapt ourselves to the US experience. This makes a lot of non-US participants believe that the US and US writers are fairly parochial. US lists don’t talk much about life etc outside the US and sometimes I don’t really understand everything that is said because it is something that depends on an understanding of US things.”

“On the positive side though I have learnt a lot from US lists simply because people do things differently and the writing/editing experience is somewhat different,” Cottam added. “For example, in the UK a lot of the publishing industry looks down their noses at you when they find out you work in technical publishing – it’s been really great to find people who are making money out of it and are proud! I feel as though I’m part of a wider community of technical editors/writers. I’m now trying to persuade my boss to send me on one of these conferences in the US that all the lists talk about. Well, I can but dream.”

© Danielle Hollister (2004) is the Publisher of the Free Ezine for Writers featuring news, reviews, and continuously updated links to the best resources for writers online like – freelancing & jobs, markets & publishers, literary agents, classes & contests, and more… Read it online at –

The Ups and Downs of Dedicated Server Hosting

Getting your own dedicated server for your business is a great idea if you are interested in security, being the only business on the server, eliminating potential server problems, and have a budget that includes a substantial monthly fee. If you have a busy commerce website and a lot of visitors, then a dedicated server is probably your best bet, not to mention completely secure. However if you have a smaller site, with less traffic, and a low budget, you should wait until your budget grows as well as your website to use a dedicated server. Consider the following points to help you learn more about the ups and downs of dedicated server hosting.


Dedicated server hosting is beneficial because you know you are the only one using the server and it is 100% dedicated to your website and information. Shared web hosting is less expensive, but also less secure. If you have your own server your information will be safe and secure and you will not have to worry about security breaches.

Avoid server problems due to others sharing the server, submitting bad information that affects the server, and ultimately you in a negative way. With your own dedicated server you will only deal with your own information. The actions of others on the server will not affect you because you are the only one on the server.

On your dedicated server, you install and use the information and software you need. Space is not taken up for software and programs for other users that you do not need.

With a dedicated server you have less reliance on your Web host and as a result you will save any delays that might occur as well as money that you would possibly lose from being offline.

With your own dedicated server you will be able to offer support to your clients 24/7 if you so desired. This is not an option on a shared server and is a worthwhile benefit to many companies considering a dedicated server.

Frequently increased income is a result of using a dedicated server because you will be able to make changes, assist clients at any time of the day or night which means you make additional money. When you have control over your server you put the power in your hands instead of someone else’s.

A dedicated server is faster as well and your web pages will load significantly quicker, which means people will stick around to see what your site is about. With a shared server it might take longer for your site to load and people won’t wait for this.


The one major drawback to dedicated server hosting is the price. It is more expensive than shared hosting and as a result not an option for many people.

Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at

Comparing Costs – E-Learning Vs Traditional

It is important for managers and organizations to consider a number of different factors when determing the best training delivery approach for their staff or organization. Factors include: efficiency, timeliness, consistency and appropriateness of the delivery method. The key factor for most organizations, however, is program cost. Program cost may be comprised of a number of related sub-factors, too, which may include: development costs, instructor time, materials, travel, and opportunity costs for the students and participants. All these factors can have a wide variance, even in similar programs, due to the delivery method used.

Managers may want to develop their own mathematical model to better understand the relationship between costs and delivery of their training programs. Many managers have found a common key element when they have analyzed the costs of their learning programs. Their key finding: e-learning is less expensive to deliver almost regardless of the participant population. For example: in populations where the participants number 100 or more, e-learning had clear cost advantages and as the population number increases, so does the cost advantage. Cost advantages were still measureable in groups of 100 or less and even with classes as short as one hour in length. In a corporate study conducted by Catepillar, they determined that e-learning was 40% less expensive than the tradiational classroom models.

When preparing to conduct a cost analysis study, managers should be prepared to understand all the different factors involved with the development and delivery of training programs and then develop a customized list of factors that are applicable to the organization’s training needs and environment. For example, the costs associated with a physical classroom can widely vary depending on the geographic and physical plant characteristics of the company. For some organizations, it may not be relevant to conduct any sort of market analysis if their niche market is highly specialized or small. On the other hand, factors such as timeliness, travel costs or development costs may be very relevant for the organization to consider say, for example, if they are outsourcing their training programs.

After the manager has created their unique “model” or list of factors or variables for analysis, they are ready to begin the comparison process. Gather data from comoparable organizations or training delivery programs, preferably from those using like and differening models. This will help in benchmarking the organization’s costs to that of comparable companies. If the organization or department has specific regulatory or quality assurance standards, such as Cancer Registry departments as part of a healthcare organization, the costs associated with training (or not providing training) for compliance may also need to included in the analysis process.

e-Learning may not be the best delivery method for all training. For example, programs that require role-playing, individual or group interaction or observation of the participants are not conducive to online learning. On the other hand, the total cost of delivering instructor-led classes to many students must be taken into consideration whenever the organization begins planning a large training program. Cost analysis may reveal that a combination of both e-learning and tradiational classroom can deliver the optimal training delivery needs of the organization. Once the manager has completed the cost comparison process results should be documented carefully and used for future comparative studies or even for training program justification and strategic planning purposes.

Copyright 2005, M. A. Webb. All Rights Reserved


You have permission to publish this article electronically, in print, in your e-book or on your website, free of charge, as long as the author’s information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way. The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted.

About Michele: She has 20+ years experience in oncology healthcare, including Cancer Registry management. You can learn more about cutting-edge learning tools and opportunities by visiting her Cancer Registry ( and online training site ( new blog (

Yummy Yummy – Top 7 Business Lessons from the Wiggles

At Macquarie University in the early ’90s, three Australian early childhood education majors, Murray Cook, Greg Page, and Anthony Field, decided they had an urge to dress up in brightly colored red, yellow, and blue (respectively) costumes that look like the uniforms on the original “Star Trek” series. It wasn’t long before they convinced Anthony Field’s bandmate in The Cockroaches, Jeff Fatt, to don a purple shirt and start entertaining at birthday parties while they danced and sang about fruit salad and wallabies.

If you’re a parent of a small child, you probably know this Aussie quartet as The Wiggles, who are the Beatles, Monkees, or ‘N Sync of the kid set. They are the highest paid entertainers in Australia, ahead of Russell Crowe, Colin Farrell and Nicole Kidman.

You know right off when you watch their DVDs and videos (which you will, at least 200 times each) and their TV show four times a day on Playhouse Disney that these guys are definitely not an American creation. Mister Rogers, Mister Dressup and Bozo the Clown are gone, and no modern adult American males would dress in funny costumes and entertain kids with songs about “Fruit salad, yummy yummy!”

Their loss. The Wiggles, who earn $14 million per year, are the latest kids’ sensation, and what they can teach us about success and finding your life’s passion will inspire corporate America to play the guitar and dance with the Wiggles’ friends, Wags the Dog, Henry the Octopus, Dorothy the Friendly Dinosaur, and Captain Feathersword the Friendly Pirate, who acts with cheerful swashbuckling bravado that would make Johnny Depp want to slit his own pirate throat.

1. Do what’s good for your audience without lecturing.

The Wiggles don’t resort to After School Special messages. You want to know about the value of a healthy diet? Have some fruit salad! Exercise? Let’s get up and “Romp Bomp a Stomp,” or dance and play, with Dorothy! Let’s do the pirate dance with Captain Feathersword and run after the Wiggles in their big red car. The songs do what songs, dance and theater were designed to do originally: pass on knowledge. They do this in a fun, clever, colorful, eye-catching way. The three Wiggles (Murray, Jeff and Greg) that have ECE degrees, and children of their own, know kids can understand what’s beneficial for them without being spoon-fed. And Jeff…well, sleepy Jeff shows everyone the value of a good nap.

2. Find a way to include everybody and you’ll reap the rewards.

Jeff, who doesn’t hold an ECE degree, was shy about getting involved with kids, according to a Knight-Ridder article, “If you have small kids, get ready to Wiggle” by Rod Harmon. Greg, Anthony and Murray devised Jeff’s constant sleeping and the running gag of asking the kids who participate in the videos and TV show to shout “Wake up, Jeff!” This has become so popular that there is actually a Wiggles video, “Wake Up, Jeff!” From the first Wiggles video to the current videos, you can see Jeff become more and more involved with the children, singing, dancing and playing, although he is quieter than the other three. Kids are always attracted to someone who’s slightly different, and Jeff stands out even when dancing with a big green dinosaur reciting poetry and a purple dancing octopus. The other three Wiggles seem to encourage his uniqueness. From all the videos, CDs, and Jeff dolls they’re selling, the approach works! When Wiggles doubles tour America, Jeff will be mobbed by kids too young to go nuts over Justin Timberlake.

3) Keep it live and stay in contact.

The Wiggles could get away with doing DVDs, TV shows and albums for their adoring fans the rest of their lives. But all of them are used to interacting. Murray, Greg and Anthony expected to be teachers. Jeff and Anthony played to crowds as members of the Cockroaches. They include real-life children, including members of their own families (as you see in the credits of their videos and DVDs), in their videos and talk to them. In one scene of “Hoop Dee Doo! It’s a Wiggly Party,” several children make emu skirts while one of the Wiggles talks to them. Undoubtedly, the Wiggles’ live shows are no different, including the versions in Asia that will feature local native speakers as Wiggles clones (“The Wide World of Wiggles,” Feb. 6, Newsweek Web exclusive). Even Dorothy has her own dance party on tour. Whether you send a giant green dinosaur with a floppy white hat or show up yourself, don’t underestimate the value of making contact and getting involved. It’s fun to run and jump around with kids, too (no wonder Anthony, who’s always eating, stays thin!)

4) Don’t follow the crowd or the market.

Most American non-Disney non-Nick Jr non-PBS kids’ shows seem designed as 22-minute commercials for action figures or dolls, as well as ways to keep kids passively entertained. The traditional wisdom has been: Kids will be bored if there’s no slam-bang action and there will be no way to make money out of doing something that’s good for them. The Wiggles have proved this false. Kids dance and sing along with Jeff, Murray, Greg, Anthony, and friends, rather than sitting eating the sugary food du jour and mindlessly watching some freaky green monster get zapped only to reappear in the next episode. With an epidemic of diabetes mellitus and obesity in American kids, the Wiggles’ approach is not only positive, but continues to breed success for the multicolored four.

The Wiggles themselves doubted there would be an audience for helping children learn through music and dance. A booking agent told them there would be no money in it, but they stuck to their guns, and became wildly popular in Australia. The United States was next and the Wiggles now are a solid hit on Playhouse Disney, with sold-out tours—they have even had to add second and third shows in many cities.

5) Getting international or multicultural isn’t that hard.

The Wiggles don’t need a multicultural sensitivity training class. After all, when your friends are a singing dog, a rose-eating dinosaur and an octopus with an underwater band, you don’t have a problem with diversity. They regularly include Australian, Irish, Spanish, and other songs in their act. The franchise is expanding to Asia. If you think that this TV show doesn’t sound like a likely hit in Japan, you’ve never seen “Pokemon” or anime, or the old classic “Ultraman.”

6) Stay true to your roots.

There’s no doubt that Murray, Jeff, Greg and Anthony are Australian (again, four American guys would not do what they do), although Dorothy sounds a bit more British. Songs such as “Willaby Wallaby Woo” speak to their down-under heritage, and you don’t see them suddenly moving into a mansion in Malibu, pretending they’re wealthy Hollywood Yanks with no family or kids.

7) Your family life only enhances your work and your passion.

Three of the Wiggles are married, Jeff apparently being too sleepy to settle down, although before Anthony married he was voted Australia’s most eligible bachelor. These mates have built their career around children, and as noted in point 3, regularly include their own families in their videos. The family that eats fruit salad and romp-bomp-a-stomps together, stays together. If you give joy to millions of kids, it can’t help having a lasting positive effect on your family.

Does all this inspire you to Wiggle, to get up and dance? You probably will if you have kids. But let it inspire you to follow your passion in your work, your family, and your life. Learn from those four career consultants, Greg, Murray, Jeff, and Anthony. And hey, eat some fruit salad. You need your health, mate.

Let’s Wiggle!

Visit the Wiggles online at

Movie reviewer/screenwriter Kristin Johnson composes personalized poems, speeches, toasts, vows, and family memories. Visit to order your personalized memories. She is also co-author of the Midwest Book Review “enthusiastically recommended” pick Christmas Cookies Are For Giving: Stories, Recipes and Tips for Making Heartwarming Gifts (ISBN: 0-9723473-9-9). A downloadablemedia kit is available at our Web site,, or e-mail the publisher ( to receive a printed media kit and sample copy of the book. More articles available at

A Guide To Worldwide Internet Access

Can you imagine what it would be like to be able to stay in touch, anywhere, anytime? That is the major selling point of companies providing worldwide Internet access. Their goal is to keep the world in touch. The world has become a much smaller place, and businesses have expanded. Personal relationships often span the globe, instead of just the country. Worldwide travel is very common, and people want to be able to access their email, contact friends and family, and conduct business no matter what country they are currently in, even if they can’t speak the language or remember the name of the city!

There are many companies offering different types of worldwide Internet service. There is service for the business professional, who travels a lot. There is also prepaid ISPs, who offer worldwide access for occasional users. This is perfect if you are traveling out of the country and want to stay in contact with loved ones. Whatever kind of International Internet access you need, there is a company that will tailor a program for your needs.

These Internet service providers have technology for dialup, toll-free, wi-fi, broadband, etc. Whatever kind of service you need, they have. They also provide service that works with your email provider and current operating system. You can use this type of Internet access with your PC, Mac, mobile phone, or PDA. Versatility is the key.

There are also payment options to suit every budget. You can pay as you go, with your monthly invoice billed to your credit card, bank account, or online account. You can purchase prepaid time that is valid for an entire year and is good in over 115 countries, where you can access it with the same username and password. You can purchase yearly service for one lump sum. Many of these ISPs offer discounts for referrals, too. So you can spread the word to friends and business associates and get paid for doing it.

The perks with these companies are numerous. They offer 24x7x365 toll-free support in case you have a problem. Many offer warranties, and even secure VPN access if you need it. Most will let you manage your account entirely online, receiving statements and making changes to your account at any time. Some even offer valuable business tools such as emergency backup of important information. If you have a business or personal nee, chances are one of these services can help you manage it and make it simpler.

The best way to find worldwide Internet access that is right for you is to look online and talk with other people who have similar services. Many of these companies are rated online, so you can do some research about which one is best for you.

Bob Hett makes it easy to find the Internet Service information you are looking for. Get the answers that you are seeking by visiting

7 Reasons You ARE Your Own Best Product, or Lessons From the 2004 Presidential Election

The 2004 election is over–at least in the minds of the public–and analysis runs rampant as to why Senator John Kerry lost. From a business viewpoint, one could say that he simply didn’t sell the product. Or more accurately, he didn’t sell the American voters on himself, and by extension the Democratic Party, as the product. We all remember phrases such as “This is the wrong war in the wrong place at the wrong time” and “I voted for the invasion of Iraq before I voted against it.”

Imagine if Bill Gates took to the airwaves and said, “We’re against business. Our aim is to completely sandbag business [N.B.: some Microsoft foes may quip that he's succeeded.] But even though we’re anti-business our software can do business better than our competitors’ products. So buy Microsoft even though we’re anti-business.”

Even all of Bill Gates’ millions couldn’t stop stockholders from hauling him before a Wall Street firing squad. Die-hard Windows lovers, like true blue Democrats, would continue to support Gates nonetheless. They might even do it to spite Apple Computer, the way so many Kerry voters chose to support Kerry because he wasn’t Bush. “The Uncola” slogan worked for 7-Up, but that’s the exception. Most successful business enterprises win loyalty by telling customers who they are, rather than who they’re not.

Consider the mundane example of juicers, specifically an online store front called, one of a family of health appliance and lifestyle product Web sites operated by Arizona-based company Open Chute. There are literally hundreds of juicer Web sites, so what can Open Chute do to convince customers to buy from Except for saying, “We will meet or beat any of our competitors’ prices,” LivingRight doesn’t waste much time reminding you of the competition. Consider the statement on their homepage:

“We supply commercial juice extractors and industrial juicers to businesses and also carry the best juicers for at-home juicing junkies. We have gift ideas for the health nut in your life, juicing recipes and tips on juicing for healthy living, as well as a Best Price Guarantee.”

Let’s look at what LivingRight has just told you about itself:

Fact: It cares about your health, and to prove it, there are pictures of spiffy-looking juicers surrounded by fresh fruit. Mm-mm. It even wants your friends and family to be healthy!

Fact: It supplies commercial juicers, and links to those products are right up there on the home page. But those juicers seem affordable for “at-home juicing junkies.” Open Chute knows that if you’re going to invest in a juicer you’re going to get something that lasts. And hey, there’s a Best Price Guarantee!

Fact: It is so sure that LivingRight will make a difference in your life that it offers recipes to go with the juicers, as well as tips on juicing for healthy living.

So in one short paragraph, LivingRight has sold itself as a caring consumer advocate and supplier of these nifty health appliances. After all, everyone wants to be healthy.

Contrast this with Kerry’s message, delivered not in one paragraph but in hours of negative campaigning, debates, and speeches. For those of you who can’t remember what it was, “I’m not Bush” comes pretty close. Although “We have better hair” also surfaced as a slogan. Reality check: People only vote for hair and make-up at the Oscars. Hillary Clinton herself denigrated the media fascination with her hair. Imagine that: Hillary’s a better business leader than John Kerry. After all, she survived Whitewater, didn’t she?

So what could the Democrats have done differently and what can you learn from them? For a start, you can realize and affirm the seven reasons why you are your own best product.

1) You are successful in what you do. LivingRight’s Web site says, “More than 25,000 health appliances shipped!” “Shipped” communicates follow-through, as in a former McDonald’s slogan “Over one billion served.”

While going to war isn’t a popular decision (as even Joan Rivers remarked at the 2002 Oscars, “Every idiot in the world wants peace”), President George W. Bush successfully prevented attacks on American soil by first going after al-Qa’eda, then in toppling Saddam Hussein from power.

2) You believe in your product, and by extension yourself and your vision, so much that you use it yourself. Those cheesy Hair Club For Men ads hit it right on the head, pun intended: “I’m not only the Hair Club president, I’m also a client.” If John Kerry was so against the action in Iraq, why did he initially vote for it?

3) You are so compelling that you surround yourself with people who build up (not necessarily brown-nosers) rather than tear down your image. Bush has benefited from Colin Powell, Condoleeza Rice, Vice-President Dick Cheney, California Governor Arnold Schwarzenegger (another businessman successful at selling himself), Rudy Giuliani, Georgia Democratic Senator Zell Miller, and especially the legacy of former President Ronald Reagan. Now Bush has truly moved into bold territory by appointing his own father and former President Bill Clinton, one-time political rivals, to head the Asian tsunami relief.

I have to concede partial credit to Kerry and the Democrats for being associated with, or at least profiting from, a successful movie franchise–though let’s not call “Fahrenheit 9/11″ a documentary. Unfortunately, Michael Moore himself has proved to be less than stellar at being his own product. Although as of this writing he won the People’s Choice Award for Best Film of the Year, he’s also developed a reputation for lack of integrity, not to mention bashing the USA that has given him his career. Moore’s whole image as “a man of the people” has been called into question many times. Although the marketing of Michael Moore is an Oscar-worthy production, 51 percent of Americans didn’t find him credible.

Celebrity endorsements are only as good as the celebrities themselves, and many Americans found the Dixie Chicks, Barbra Streisand, Sean Penn, Martin Sheen, Jessica Lange, Ed Asner, Janeane Garofalo, Whoopi Goldberg, and many of the supposed elite to be less than convincing, particularly with the way Hollywood keeps selling crudeness, vulgarity, violence and intolerance for any point of view but its own. The multiple military backgrounds, Ph.D.s, and public service records the Bush team collectively holds puts in perspective the glamour of a few Academy Awards and hit TV shows, movies or albums.

4) You are confident enough in yourself not to deride people who opt for an alternate product. The British newspapers derided the majority of Americans who voted for Bush as being “dumb.”

As my voice acting teacher, Samantha Paris, founder of Voicetrax San Francisco/Desert Cities says about casting for radio, narration, animation and TV commercial jobs, “It’s selection, not rejection.”

5) You thrive on competition, not taking it as a personal attack, and you don’t turn the competition into personal attacks. Politics violates this rule too often, and the 2004 campaign was nastier than most.

Contrast that with Coke and Pepsi. The competing celebrity endorsements (Santa and the polar bears on the Coke side, Ray Charles and Faith hill on the Pepsi side) only prolong an ongoing competition that isn’t likely to be resolved any time soon. The Pepsi Challenge shook Coke out of it’s 1980s complacency, and Coke learned from its abysmal New Coke mistake. Although to be fair, Pepsi had its own klunker with Crystal Pepsi, although they rebounded with Pepsi Twist.

These days Coke has brought back Cherry Coke, Vanilla Coke, and even branched out into Coke with lime. Notice that Coke isn’t telling investors how awful Pepsi is, and vice versa. It’s just good old-fashioned competition in which you, the businessperson, puts your best foot forward.

6) You don’t change who you are. People were never sure of who John Kerry was, whereas George W. Bush’s swagger (“which in Texas is calls walking,” he remarked in his acceptance speech at the Republican National Convention) doesn’t hide itself. Bush has made no attempt to correct his oft-remarked-on slips of the tongue and even owns up to it (“People sometimes have a tendency to correct my English–I knew that I was in trouble when Arnold Schwarzenegger started doing it.”) Bush’s folksy ways make a statement that he is comfortable in his own skin. Likewise, Bill Clinton didn’t switch to caviar from McDonald’s (much to his regret later). Costco hasn’t added high-end coffee bars and gourmet food stands, but the lines at the checkout are still as dauntingly long as ever.

7) You focus on who you are for the present and future, rather than who you used to be. Senator Kerry’s rehashing of the Vietnam conflict, and the Swift Boat controversy that cropped up to haunt him, illustrated how drawing on past glories (or controversies) only make people confused about who you are in the present. Imagine if Coke and Pepsi trotted out all their marketing missteps, and imagine if Pepsi tried to resurrect its ad campaign with the embattled Michael Jackson. Dated at best, controversial at worst.

People connect with who you are in the moment and who you will be in the future. When someone buys, say, a juicer, she envisions many mornings of fresh homemade nutritious juice and the well-being that she receives, well-being that she comes to associate with the company or store that makes and/or sells the juicer. A past track record is helpful, particularly in maintaining relationships with customers, but don’t keep rehashing it. “You’ve always been there for me” sets up the expectation that, like State Farm, you will be there in the future. You can enjoy a restaurant twenty times, but have you ever noticed that one bad meal can make you think twice about going there?

A coda to this list: Fortunately, if you’ve made yourself your primary product, even the most critical of diners can forgive a slip-up, because they’ve already invested in you. So make sure you are an investment they’ll want to hang on to, and in the Democratic Party’s case, a future they believe in.

Kristin Johnson is co-author of the “highly recommended” Midwest Book Review pick, Christmas Cookies Are For Giving: Stories, Recipes and Tips for Making Heartwarming Gifts (ISBN: 0-9723473-9-9). A downloadable media kit is available at our Web site,, or e-mail the publisher ( to receive a printed media kit and sample copy of the book. More articles available at

A Beginners Guide to the Best Online Loans

If you’re looking for the best online loans, it doesn’t hurt to do a little research so that you’ll know exactly what sort of things that online lenders are going to be looking for when you apply for a loan.

It’s obvious that the best online loans won’t simply fall into your lap; in order to get the best interest rates and most agreeable loan terms, you’re going to have to be open to using high-valued collateral and accepting the repayment terms that different lenders have available.

If you take the time to consider your options and choose a lender based upon those considerations, it’s entirely possible that you’ll end up with one of the best online loans that you can get.


Most likely, the best online loans are going to be secured loans after all, the use of collateral as a guarantee for repayment of the loan allows the lender to offer interest rates and loan terms that they wouldn’t be able to offer with an unsecured loan.

Since the lender is using the internet to offer their services online, however, it’s unlikely that multiple forms of collateral will be accepted.

For some of the best online loans, the item that they are used to finance can serve as collateral this is true of online mortgage companies as well as online auto lenders.

Many other online lenders don’t offer loans to cover high-value purchases, though; their loans go more toward debt consolidation. For these lenders, high-value home equity is a good choice of collateral since it is more intangible than physical properties such as automobiles and is easy to analyze and transfer ownership of.

Repayment Options

As with any loan, the best online loans will have to have repayment options available that are acceptable to both the borrower and the lender.

Many online lenders offer direct withdrawals from personal bank accounts, to offer an easy method of payment that doesn’t involve writing and mailing cheques.

Other options such as wire transfer and online payment may also be available, in addition to having physical payment addresses for the borrower to make use of.


While the best online loans can be applied for over an internet connection, there is always some amount of paperwork that must be completed.

To make things easier for both the borrower and the lender, the best online loans do as much of the paperwork via computers as possible it may still be necessary for some forms to be printed out, filled out, and sent in sometimes along with identifying paperwork.

Often this paperwork can be sent in via fax machine, though some online lenders may require that hard copies of the document be mailed in.

You may freely reprint this article provided the following author’s biography (including the live URL link) remains intact:

About The Author

John Mussi is the founder of Direct Online Loans who help homeowners find the best available loans via the website.