Real estate prices are rising across the country, and Americans are tapping into their home equity like never before. Americans took out $431 billion in home equity loans in 2004, and that amount may increase in 2005. The reasons vary; some are using the money for home improvement, others are usi…
Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so “public”, the PR discipline often is narrowly defined by this tactic. PR is much more than cranking out positive client fodder for the media.
My definition: PR is develop…
Anyone working online and short of being blind has at one time or another come face-to-face with pop-up and pop-under advertisements.
There is no middle of the road here; you either love them or hate the little buggers!
Automatic pop-up and pop-unders are relatively new alternatives t…
You may have heard the term firewall before but have you ever wondered how does a firewall work and why do I need one? A computer firewall protects your computer by putting up a barrier to keep anyone from accessing your files when you are surfing the Internet.
Once a hacker get access to y…
Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters.
They deal with horrors like jargon-filled press releases, poorly-written news advisories, and gimmicky pens and mousepads, but reporters consistently and overwhelmingly name one habit of pu…
You have heard about a particular mutual
fund from a friend, saw it advertised on TV or read
about it in some publication thought it would be
a good buy. Next you call your broker to get his
advice before you buy because he is an expert
and is there to help you make money.
“Hello, Billy So…
We hear a great deal about credit card fraud on the internet, and illegal downloading of music gets high profile publicity. However, those are not the only illegal activities taking place online.
Copyright theft relating to ebooks, articles and software is rampant. People with no rights at …
Shopping for life insurance quotes for adult children isn’t any different than it is for adults or seniors. Underwriting issues can vary a little but essentially life insurance quotes for adult children follows the same routine.
Where we do see a difference is in qualifying. Some companies…
Although networking is usually thought of in terms of building a referral base, making contact with prospective leads or partners and so on, in the wake of Hurricane Katrina and other disasters, it quickly becomes apparent that a large, strong, and focused network can be used to do great good for…
The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.
But why is the media so powerful?
Is the media simply a mirror to the world? Or is the media …