How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD
Classified ads can be used to sell products directly from the ad.
This works best for items costing no more than
approximately $5. The best use for classified ads is to utilize
them in obtaining inquiries. This is called the two step
approach. The first step is to get maximum inquiries from the
classified ad, in the second step the promotional package is sent
to the prospect and as many inquiries as possible are converted
to buyers.
CLASSIFIED ADS FOR MAXIMUM INQUIRIES
Classified ads are substantially less expensive than small space
ads, but by no means are they cheap. Most national publications
catering to the mail order business charge from $3 to $8 per
word. A well laid out ad should consist of about 20 words which
includes the company name and address. It is important that you
remind yourself that only the purpose is to get the prospect to
take immediate action and write for more information.
Before you write the ad know exactly what it is you want to sell.
You must know very specifically what you are going to accomplish
through this ad. Once you have determined what you want to get
across to the reader, write it out in one or more complete
sentences. For example, you have the reproduction rights for
several reports and want to market them. So the objective is: “I
want to get the maximum number of responses to inquire about my
self-publishing material which has excellent income potential and
is easy to market, especially for a newcomer to the business.”
