Whether you’re a coach or a copywriter, an accountant or an architect, there will always be that one icky client who puts your patience to the test. You’ve signed the papers, but with each day that passes, you dread working with this person more and more. Should you grit your teeth and suffer t…
What benefits will you get from flyers?
Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase the…
One of the most difficult sections to write in a business plan is the proforma and financial sections. After all it is most difficult to what exact costs you will incur or what level of sales volumes are actually achievable. So often businesses are faced with excess government controls at all lev…
Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more “sell”-able as n…
Colour is essential to building a strong brand.
Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.
A Spec…
I work with people who have left the corporate world and have established or want to establish themselves as Independent Business Consultants (IBC) in their area of expertise, whether that be HR, Marketing, IT or sales.
One of the most common assumptions many of them make is that they don’…
Business card size works well for invitations
to special events.
What do you visualize when you think about invitations? More than likely you are thinking about a wedding or a party. You may even think about a verbal invitation that is extended to you for a business event. Invitations come…
When I search Google News for “surveys,” I get nearly 50,000 results. When I search for “stocks,” I get about 54,000. The media love polls and surveys.
Here are just a few headlines in the news as I write this, generated directly from surveys:
Survey: CEOs cut expectations of econ…
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.
But talking to reporters can be risky and threate…
Whether it’s buying a car, asking for a pay rise, saying ‘no’ to a friend or renting an apartment – at some stage in our lives we all are going to need to know how to negotiate. Yet, so few of us know the basic skills before embarking on life changing purchases or decisions! These 8 keys will …
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