There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you’re aiming to heighten your public profile.
1. Don’t make the story about you. The media care about, and want to use, your knowledge and expertise. Build your med…
You’ve probably been taught not to stereotype people based on race, religion or sex. But when you make a career or other life choice, do you still make decisions based on stereotypes?
Relocation Myths
“Big cities are unfriendly.”
Any place will feel hostile to newcomers. I’v…
This tip is so simple, that many people we’ve talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with phrases such as …
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.
Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most …
When you think about it and actually get involved in pursuing a
company purchase, you quickly realize that your success rate
of finding your “ideal” company to purchase is a direct result
of your ability to effectively locate viable potential
acquisition candidates and cost effectively DIS-qual…
An acquaintance of mine coined the title phrase of this article in a discussion we were having regarding creating success in wholesale distribution. At the time, I perceived that to be “consultantese,” another clich
Why should you do informative talks to smaller groups?
Informative talks to smaller groups allow you more intimacy with the audience. You will be able to more closely connect with their needs and their responses to your speech. You have something to say that is important not only to you but…
I believe the media and our culture sends the wrong messages
about how to manage people and this makes it difficult for
Business Owners and Managers.
We’ve all heard the old clich
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company’s name out.
Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no exp…
Before Christmas I found a display of older candy brands, and some of them made it into my cart. Among other things I picked up Beeman’s Chewing Gum to put in the stockings of several family members.
While visiting my Dad before Christmas, he told me a story about finding something at the …