Archive for the 'Business' Category

Mortgage Leads, You Get What You Pay for

There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.

Lead companies sell their leads in a variety of ways. Some allow you to cherry pick, some allow you to set…

The Compliance Officer’s Killer Application

It used to be that only the largest multi-nationals needed a Compliance Officer. Today most practices, regardless of size, would be wise to charge someone within their organisation with the responsibility of keeping abreast and managing the compliance process.

Take as an example European e…

How to Make a Fortune from Unique ‘Resistance-free’ Advertising

One of the most powerful offers you can use in your advertising is the word Free.

But, you may well ask how can I make a profit giving my products and services away without charging for them?

Which is the exact reason why you need to understand the ‘LVC Formula’ which stands for the…

Is the Company Really for Sale

If you seek companies to purchase, beware of business owners
who will use you for the sole purpose of determining “what the
market will bare” for their companies.

Assuming you have clearly defined your business purchase
criteria and you have decided to pursue purchase of existing
companie…

_The Choice between Yes and Yes – A Psychological Revelation

Three year old Kara was throwing a tantrum. She didn’t want to go to bed, of that she was certain.

“Do you want to brush with the red or blue toothpaste?” her dad asked gently.

“Blue,” she says, glad to be given the opportunity to make a decision.

Ten minutes later, Kara wa…

What Your Customers Want

Your customers don’t know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.

I am not saying that you should discount customer input. However, asking customers what the…

Customers – What They Really Want – 6 Secrets of Customer Service

What customers really want can be divided into two areas.

Firstly – they want the core service of your business to
meet their needs. They expect your product or service to
work.
If you say you’re a plumber, then the customer expects you
to fix their leaking pipe. If you say you’re an acco…

Networking Events Lose the Fear and Gain the Benefits

“Kevin, are you saying I need to go to Networking events? I hope not because I hate them.”

No, of course you don’t have to go to them. You could stay home or sit in your office. But if you choose to not go, you won’t have the chance to learn something, to help others, to get new ideas, …

Go Slow to Go Fast

I’ve been telling people this for several years. The admonishment, for me, began with my work teaching Quality Improvement at Chevron. In that work we found, to no one’s surprise, that people often focus on the task – solving a problem – much more than on the process – understanding its causes …

Develop a Business Purchase Plan!

Businesses are bought and sold everyday. Each transaction is
unique, yet there are fundamental elements to the purchase
process that are common. The purpose of this article is to
highlight the sequential components of a typical business
purchase plan. Whether you are a first time business buyer, …